Ivory Gentle Bar Soap, Original Scent (10 x 90 g)
Cheap, plain family soap, but the 2024 formula has let down long time fans.
The short version
- Households that want a low cost bath bar in bulk
- People who prefer a soap without dyes or heavy perfume
- Anyone who needs a plain bar for crafts or soap carving
- You loved the old soft, sudsy bar and expect the same thing
- Your skin dries out easily with true soap bars
- You want a completely fragrance free soap
What owners like
- Inexpensive per bar in the 10 pack
- Plain, no frills soap that many families have used for generations
- Leaves skin clean without a heavy fragrance
Common complaints
- The reformulated bar is much harder and lathers less than the old one
- The scent changed and some long time users dislike it
- The newer bar no longer floats for some buyers
Based on the Ivory product page, the Wikipedia history of the brand, Canadian retailer listings from CTC Health and Well.ca, and a 2024 blog review of the reformulated bar.
Research scores
Scored from the maker's specs and what owners report. Drew's own notes and photos will refine these.
Ownership
- Jan 2026
First bought.
Drew's hands-on notes for this product are on the way. Long-term updates will be added to this timeline.
What it does
A 10 pack of plain white Ivory bath bars from Procter and Gamble, now sold as Ivory Gentle Bar Soap and made with plant based cleansers since 2024.
- Classic 99.44% pure claim, a slogan the brand has used since the 1890s
- Dermatologist tested, per the maker
- Light original scent with no dyes
- Maker states Ivory does not test on animals
A cheap, simple bath bar for a household that goes through soap fast and does not want dyes or heavy perfume. Long time users say the 2024 reformulation made the bar harder, less sudsy and differently scented, so anyone buying it for nostalgia may be let down.
How it compares
Specs
- Pack
- 10 bars of 90 g each
- Maker
- Procter and Gamble
- Cleansers
- Plant based since 2024, per the maker
- Free of
- Parabens, phthalates and heavy perfumes (maker); dyes (retailer listings)
- Age suitability
- Whole family, 3 years and up, per the maker
- Made in
- USA, per a Canadian retailer listing
Worth knowing
- The maker states it is suitable for ages 3 and up.
Questions
Does Ivory soap still float?
Sources disagree. Some retailer listings still use the 'it floats' line, Wikipedia reports the floating version was dropped in 2013, and a 2024 review of the new bar says it sinks.
Did Ivory change its formula?
Yes. The maker says the bar has been made with plant based cleansers since 2024. Older ingredient lists included tallow.
Is Ivory soap safe for kids?
The maker says it is dermatologist tested and gentle enough for the whole family aged 3 and up.
What does 99.44% pure mean?
It is a slogan from the 1890s based on a lab analysis P&G commissioned to compare Ivory with castile soap.
Sources
- Ivory Gentle Original Bar Soap, Ivory
- Ivory (soap), Wikipedia
- Ivory Bar Soap Original Scent 90g, 10 Count, CTC Health
- Ivory Soap Bar, Well.ca
- Ivory Soap Formula Change? Beauty Cooks Kisses
- Dove Moisturizing Cream Beauty Bar, Sensitive Skin, SkinSAFE
- Amazon: Ivory Sensitive Bar Soap, Fragrance Free (product listing)
- Dr. Bronner's: Peppermint Pure-Castile Bar Soap
- Irish Spring: Original Deodorant Bar Soap
Researched 2026-10-01. We bought this product; our page is built from the maker's details and what owners report across reviews and forums. We never copy Amazon customer reviews.